The cyber world has revolutionized the way we live and these days one can find a date or spouse online, read books, find electronics at unbeatable prices and more. The web has taken the place of traditional market places and now without leaving the comfort of home or work one can buy or sell anything. The virtual world is the “market place.”
Google has been a leader in many ways and now Google checkout launched June 2006 is all set to achieve new highs for the giant. Google checkout is designed keeping in mind the pros and cons of online shopping:
• You can shop using a single login name.
• You do not have to type in your credit card details.
• Google Checkout does not charge any fees.
• All activity is safe and encrypted with state of art SSL techniques.
• You can showcase products you want to sell.
• Google Checkout will help you as a seller by furnishing details of how customers respond to your Google Ad Words campaign.
The procedure is simple and you can use Google checkout by just locating a link from your credit card site and log in and fill your details just once. You will need to protect yourself by creating an un-replicable password which you must keep secure. Google advises that you must use numbers, words, as well as symbols and what is more the site will tell you if your password is perfect or weak.
The immediate advantages to Google Checkout are:
• Imagine, when you shop merchants will not have access to your credit card details.
• You in turn will have a complete record of purchases as well as delivery status.
• And whether or not your identity is revealed to others is up to you. You can opt out of “sharing between affiliates” option.
• The privacy policy as far is Google Checkout is concerned is fair and modern. You must read the policy carefully when registering.
Google Checkout offers multiple logins across multiple web sites. The system is designed to help merchants market their products effectively through millions of Google users. And stores that have tied up with Google include Jockey, Starbucks Store, Levis, Timberland, and Buy.com among others. The key lies in an internet surfer being able to search, find, and buy with ease, efficacy, and peace of mind.
For merchants, Google Checkout simplifies the processes of marketing. It combines advertising and sales to ensure that merchants get many more leads that convert into sales. The system processes sales for free for every USD1 a merchant spends on Adwords they can process USD 10 free in sales. Otherwise the fee is as low as 2% and what is more the Google checkout system is designed to protect you from fraud and chargebacks.
Google has studied online shopping and applied its cyber functioning expertise to create a great functional system that befits merchants as well as buyers.
According to a New York Times review, “Google is applying predatory pricing and strategic theory and apart from offering great incentives the giant is all set to build valuable databases through the Checkout service.” The business plan of Google checkout is multi-pronged and well thought out.
Aaron Brooks is a freelance writer for http://www.1888seoservices.com/, the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips, seo tools and more. He also freelances for Submit Free Press Release http://www.1888pressrelease.com
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